Jenni Potter
Freelance Brand & Content Strategist
Helping small businesses and freelancers grow with clarity, story, and soul.
I’m Jenni, a freelance brand strategist, content creator, and SEO copywriter with a passion for helping freelancers and small businesses share their message with impact.
My work combines the art of storytelling with the science of digital marketing—so your business not only feels authentic but also reaches the people who need it most.
I bring a wealth of experience in brand evolution, digital strategy, and content marketing, including leading the repositioning of Bath Abbey as both a world heritage attraction and a thriving spiritual site.
What I Do
I help you create a clear, compelling brand presence rooted in your values and vision.
My services include:
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Clarify your voice, mission, and positioning.
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Blogs, newsletters, social media and storytelling.
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Blogs that attract, rank, and convert.
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Strategy and execution to grow your reach.
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Holistic campaigns that connect with your audience.
Who I Work With
I specialise in working with:
🌱 Freelancers
🌿 Small businesses
🎨 Content Creators
If you are a freelancer, content creator or own a small business—I can help you bring your brand to life.
Why Work with Me
✅ Deep understanding of both audience-focused storytelling and digital performance
✅ Proven success at leading brand evolution for a well-known heritage site
✅ A balance of creativity and strategy—your content will inspire and deliver results
Contact
Let’s Work Together
Ready to grow your business with authentic, strategic content?
📩 Get in touch to start a conversation.
